I tried joining the No-Poo movement years ago, and after a year of rinsing and waiting, (and putting my greasy hair in braids and ponytails) I finally accepted defeat- my hair is simply to fine and my scalp too oily for it to work for me. My sister who was studying cosmetology at the time told me her instructor taught most people over-shampoo, but you can never over-condition, so on a whim I tried using just conditioner in my hair- and miracle of miracles, the conditioner carried away all the oils, leaving my hair soft, but full of moisture! Fast forward about five years, and and one baby who drinks my bath water later, and I found myself wanting to find a cleaner, more natural conditioner or other No Poo option- but everything I found was $16+, and I can't swing that. After giving up the search as hopeless, I stumbled on this product, and it has been fantastic! I still try to wait till baby has left the bath before using it, but don't feel nearly so stressed if she does have a swallow or two. It is a couple dollars cheaper than my previous conditioner, smells light and clean, and still leaves my hair silky while rinsing away excess oils. I tried two of the formulas- this Bamboo fibers is technically a bit too rich for my ultra fine hair, but hasn't caused any problems, and if I have to use a scented product, it's clean bright scent is my favourite. I also got the white bottle, (Apuati or something?) which is a lighter weight, and ideal for my hair type, and I like it, but in the end I prefer the bamboo scent. Regarding complaints about it being too thick, I find that it IS difficult to get out- so I hold the bottle by the bottom, and swing it down a couple times, using centrifugal force to move the cream to the mouth of the bottle, and then it is easy-peasy to dispense just the right amount with a light squease. Alternatively, one could perhaps add a small amount of water, but then you are messing with the balance of preservatives, and could encourage bacterial growth, so swinging seems the safer choice to me- although at the end of a bottle I do add water, just to get the last two or three servings out. All told, I am really enjoying this product, and will definitely continue to subscribe & save.